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Marketing

At Foxway, we believe in creating strong partnerships with our vendors to ensure successful marketing campaigns and trade-in programs.

If you need any assistance or have questions about marketing co-operation with Foxway, please contact your Foxway account manager.

Support from Foxway in marketing activities

  • Campaign Messaging: Foxway can help you tailor your campaign messages to ensure they are clear, actionable, and resonate with customers. This includes providing examples of successful campaign messages and best practices for creating effective marketing content. We can help tailor the message to your target audience to support business growth. This way we pair the knowledge of the trade-in value offer to the needs of your customers.

Marketing best practices

Here are some best practices to keep in mind when launching marketing and promotional activities:

  • Plan your campaigns ahead: Start planning your campaigns well in advance. This allows you to coordinate with Foxway and ensure all necessary resources are in place.
  • Ensure clear messaging: Make sure your campaign messages are clear and easy to understand. Highlight the benefits of trade-ins, such as cost savings and environmental impact.
  • Promote across multiple channels: Promote your trade-in services across multiple channels, including websites, social media, and physical stores. This increases visibility and reaches a wider audience.
  • Educate your customers: Educate your customers about the trade-in process. Provide detailed information on how they can participate, the value of their devices, and the benefits of recycling.
  • Focus on sustainability: Emphasize the environmental benefits of trade-ins and circularity in your marketing materials. This resonates with customers who are conscious of their environmental impact.

Campaign examples

Adding a trade-in option at checkout for new device purchases increases the visibility of the trade-in option, which can boost the attach rate. It also provides customers with an instant discount. Vendors should ensure that the next steps in the trade-in process are clearly described, so customers understand what to do after selecting the trade-in option. Click on the image for a bigger version:

 

 

Create a custom landing page that clearly explains the trade-in process, provides an overview of the device journey, and details the environmental impact. This landing page should also outline the next steps for customers, ensuring they understand how to proceed. Additionally, the trade-in option can be promoted through multiple channels such as homepage banners, physical banners in stores, and video ads. These channels help increase visibility and attach rate, while the landing page builds trust and provides detailed information. Example campaign headlines used by other partners include "Get something for nothing" and "Old for new". Click on the image for a bigger version:

 

 

 

To effectively promote the trade-in option for new device purchases using guerilla marketing, focus on visualizing the monetary value, platform security and environmental impact of old devices. Highlight which device components are reused, using infographics or physical displays to illustrate the process. Create visual comparisons showing the environmental benefits of trading in old devices versus buying new ones, such as reduced e-waste and lower carbon footprint. Engage customers with questions like "Can you guess the combined buyback value of the electronics?" to emphasize the financial benefits. This approach educates and engages customers, encouraging participation in the trade-in program.

 

We've seen from various partners that the more holistic a campaign, the better the reach. Think of pushing the core messaging via channels like email, website, social media, in store posters and even TV and YouTube.

Foxway partners have created various TV & video ads to promote trade-in services, which were connected to their website offering and other digital ads. These video ads have been used effectively by partners in different markets to highlight the benefits of trade-in programs, such as instant discounts, environmental impact, and data security throughout the process.